Organ Sharing CEO's Learn How to Make Their Stories Matter

In today's fast-paced world, the average American consumes about 34 gigabytes of data & information every day. That's estimated to be the equivalent of 100,000 words heard or read every day– or about the same number of words in J.R.R. Tolkien's The Hobbit.

The United Network for Organ Sharing (UNOS) wants to the public to know its message. It needs the public to know its message. Why? Because UNOS saves lives. Because UNOS increases the number of organs recovered and the number of transplants performed. They don't want to be a megabyte lost in cyberspace. UNOS has recently hired David to help their senior leadership team learn how to tell their stories with impact, how to make their stories stick, and how to make their stories stay with the public